Market Entry Germany
Legal guidance for international companies, founders and investors
Legal Advice and Representation for your Market Entry in Germany
Full-Service throughout Germany
Germany is Europe’s largest economy and a market with clear rules. Expanding your business to Germany means getting corporate law, tax, immigration, employment and registration requirements right from day one.
Schlun & Elseven guides international companies, founders and investors through every step of their German market entry: from choosing the right legal form and the notary appointment to the commercial register, tax registration, the first employment contracts and residence permits for managing directors and staff. One team coordinates all of it, so your company and your people are ready at the same time.
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Our Market Entry Services
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Market Entry Germany
Choosing the Right Structure: GmbH, UG or Branch Office?
The right structure depends on liability, capital, timing and how independently the German business is to operate. The most common options at a glance:
No residence requirement: Managing directors of a GmbH need neither German residence nor citizenship (Section 6 GmbHG). To work in Germany, non-EU nationals need a residence title.
Transparency register: Beneficial owners must be reported without delay (Section 20 GwG). Tax registration: Generally within one month of establishing a company or permanent establishment (Section 138 AO).
Simplified overview, subject to changes in the law. It does not replace individual legal advice.
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Market Entry Germany
Company Formation and Registration
We draft the articles of association, shareholder resolutions and powers of attorney, coordinate the notary appointment and take care of the commercial register, the transparency register and the business registration.
You do not need to travel to Germany for this. You grant us a power of attorney, and we attend the notary appointment in person on your behalf.
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Market Entry Germany
Tax Setup and Ongoing Taxation
A new company needs a tax number, usually a VAT ID and a clear view of corporate and trade tax. If you operate through a branch, the permanent establishment rules decide what is taxed in Germany.
Our Tax Law Practice Group handles registration, ongoing tax matters and tax audits together with our market entry team.
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Market Entry Germany
Managing Directors and Founders
Foreign managing directors can be appointed without German residence. If they are to work in Germany, they need the right residence permit, and founders who want to run their own business here need a self-employment permit with a convincing business plan.
We apply for these permits in parallel with the formation, so that your management can start work when the company is registered.
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Market Entry Germany
Staffing the German Entity
Your first employees in Germany need employment contracts under German law, and staff from non-EU countries need work permits such as the EU Blue Card or the ICT Card for intra-company transfers.
Our business immigration and global mobility team handles the permits, relocation and secondment structures, and our employment lawyers draft the contracts.
Schlun & Elseven is a member of EuRA, the European Relocation Association.
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Market Entry Germany
Commercial Contracts
Once the company is in place, day-to-day business begins: distribution and commercial agency agreements, general terms and conditions, supply contracts and cross-border trade.
We draft and review your contracts under German law and can act as your external legal department.
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Market Entry Germany
Growth and Transactions
Some companies enter the German market by acquiring a business or partnering with a local company. Investor agreements, joint ventures and acquisitions need careful structuring and due diligence.
We support transactions and corporate restructuring from the first term sheet to closing.
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Market Entry Germany
Governance and Compliance
Managing directors of a German company carry personal responsibility. Clear internal rules, a risk analysis and ongoing corporate support reduce liability from the start.
We advise management on its duties and support your German entity in corporate housekeeping and compliance.
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Market Entry Germany
Doing Business in Germany: How Your Market Entry Works
A market entry involves many parties: notaries, courts, authorities, banks and future employees. We coordinate them in a clear sequence.
- Assessment: We analyse your business model, your timeline and the people who will work in Germany, and recommend the most suitable structure.
- Structure and documents: We draft the articles of association, shareholder resolutions and powers of attorney and coordinate the notary appointment.
- Formation and registration: Notarisation, payment of the share capital, commercial register entry, transparency register, business registration and tax registration.
- People and permits: Residence permits for managing directors and staff, employment contracts and relocation support, aligned with the formation timeline.
- Ongoing support: Commercial contracts, tax matters, corporate housekeeping, governance and growth, as your German counsel.
Formation and registration can be completed without anyone from your side being present in Germany. Please note that banks often require a permanent representative in Germany before they open a business account.
Your Market Entry Team
Personally managed. Specialised expertise.
Your case is handled personally by experienced lawyers. Specialisation and a direct point of contact are a matter of course for us. Meet the lawyers who will guide your market entry in Germany.
What Our Clients Say About Us
Let’s Plan Your Market Entry
Advice and representation for your market entry throughout Germany
Please use the form below to tell us about your legal matter. We will review your enquiry, assign it to a lawyer specialising in the relevant area of law and then send you a personal link to book your online appointment directly.

Legal Advice Throughout Germany
Alternatively, you can also reach us directly using the contact details provided here.
- E-mail: info@se-legal.de
- Phone: +49 221 93295960
One Firm. Advice Wherever You Are. Throughout Germany and Internationally.
With offices in Aachen, Cologne and Düsseldorf we have a physical presence in
North Rhine-Westphalia. We handle matters throughout Germany and internationally –
efficiently, digitally and independently of location.
ADDITIONAL MEETING LOCATIONS
Berlin
Potsdamer Platz 10
10785 BerlinFrankfurt
Hanauer Landstrasse 291 B
60314 FrankfurtHamburg
Neuer Wall 63
20354 HamburgMunich
Theresienhöhe 28
80339 Munich
- Mon – Fri: 09:00 – 19:00
- 24h Contact: +49 221 93295960
- E-mail: info@se-legal.de
- Appointments by arrangement only.














